The HTML5 versus Flash debate has been a hot topic among Web developers for years – and even more so since Steve Jobs published his now infamous 2010 letter touting HTML5 as the future and Flash as “no longer necessary.” But whether you side with Flash or HTML5, there’s no denying that the implications of HTML5 on video and the Web are real.
For online video, HTML5 offers two things Flash does not: mobile capabilities and semantic markup. The growth of mobile engagement; the rise of Interactive Video for entertainment, advertising and shopping; and HTML5’s open structure all combine to create the future of an HTML5-based Web, leaving Flash to eventually shuffle into its place in the Retired Tech Hall of Fame (make some room Windows XP, Palm Treo).
Mobile killed the Flash star
Since HTML5’s introduction, mobile has been touted as one of the publishing language’s largest advantages. And since iOS and many Android devices don’t support Flash, Flash is bound to PCs – a market which, according to Gartner, saw a 10 percent decline in shipments in 2013 from 2012.
According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device.
Those numbers will continue to grow each month, and companies making Flash-based Interactive Videos are missing out on a huge audience by not enabling their videos to run on mobile devices. Original Article is here.