Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability).
When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain.
Below are a handful of dead-simple tips and techniques for enhancing the usability and readability of your website’s content.
These tips are based on research findings and suggestions by well-regarded usability experts such as Jakob Nielsen.
This list is not exhaustive, and is meant merely to arm you with a few ideas that you can implement right away. If you have additional tips to add, please share them in the comments.
General Goals of User-Friendly Web Content
Usable, readable web content is a marriage of efforts between web designers and web content writers.
Web pages must be designed to facilitate the ease of reading content through the effective use of colors, typography, spacing, etc.
In turn, the content writer must be aware of writing strategies that enable readers to quickly identify, read and internalize information.
As we go through the seven tips below, keep these three general guidelines in mind:
Text and typography have to be easy and pleasant to read (i.e. they must legible).
Content should be easy to understand.
Content should be skimmable because web users don’t read a lot. Studies show that in a best-case scenario, we only read 28% of the text on a web page.
What simple things can we do to achieve these goals? Read on to see.
(the rest of the article is HERE)